![The Devil’s Bargain of Creativity](https://images.squarespace-cdn.com/content/v1/62e719c156eac00ef328c8c3/1676426265521-ABQAOOEX1RAELWUXSRLG/Screenshot%252B2023-02-14%252Bat%252B8.45.20%252BPM.jpg)
The Devil’s Bargain of Creativity
Research has found that behind the blessing of creativity may lie the curse of faulty memory. Psychologists have found a connection between increased creative thinking abilities and false memory errors due to a common flexible and constructive memory system.
![Creativity and the Paradox of Attention](https://images.squarespace-cdn.com/content/v1/62e719c156eac00ef328c8c3/b3ec513a-2ca2-4a39-8818-81ae36c3da35/6023438406_f49716bc18_k.jpg)
Creativity and the Paradox of Attention
Creativity is often about dichotomies and finding balance, and the relationship between attention and creativity is complex and often paradoxical, as attention can both facilitate and hinder different types of creative thinking.
![The Creativity–Emotion Connection](https://images.squarespace-cdn.com/content/v1/62e719c156eac00ef328c8c3/1672760647246-SXTUX6PYK30S126VJTM5/W1siZiIsIjQ3NzE5MyJdLFsicCIsImNvbnZlcnQiLCItcXVhbGl0eSA5MCAtcmVzaXplIDIwMDB4MjAwMFx1MDAzZSJdXQ.jpg)
The Creativity–Emotion Connection
There are two pathways toward achieving creativity: a flexibility pathway, which can be enhanced by activated positive mood states, and a persistence pathway which can be enhanced by highly activated negative mood states, both of which are important.
![Are Creative People Smarter?](https://images.squarespace-cdn.com/content/v1/62e719c156eac00ef328c8c3/1672761070745-1QVWIWMRN7G2L2E9JZG8/Screen%2BShot%2B2022-11-12%2Bat%2B7.15.58%2BPM.jpg)
Are Creative People Smarter?
Creativity and intelligence are two of the most important aspects of human cognition, and research from both psychology and neuroscience has sought to understand the relationships between them.
![What is Creativity?](https://images.squarespace-cdn.com/content/v1/62e719c156eac00ef328c8c3/1672684076238-6GTW6YLVCUWCZHE2JTDS/man-in-a-bowler-hat-1964%281%29.jpeg)
What is Creativity?
Let’s start at the beginning and dive into the theories and models of creativity that sparked an ever-increasing wave of interest in psychological and neuroscientific research.