e12— How Digital Interactions Shape Creativity
Thursday, July 27th, 2023
18:30-19:30 GMT (London, UK) • 1:30-2:30pm EST (North America, Eastern)
Remote working and daily online meetings have become routine for many of us in recent years. Together we'll discuss the profound impact that they have on shaping innovative ideas, exploring the fascinating topic of how digital interactions shape Creativity in today's world. And reflect on the paper “Virtual Communication Curbs Creative Idea Generation” by Brucks & Levav (2022).
The COVID-19 pandemic accelerated the transition to remote work, and most employees currently appreciate working from home. A study conducted across five countries, however, reveals that while videoconferencing may affect positively the ability to make decisions, it inhibits creative idea generation due to the narrower cognitive focus prompted by screen interactions.
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📄 Brucks & Levav, 2022:
Virtual Communication Curbs Creative Idea Generation Nature 605, 108–112.
DOI: 10.1038/s41586-022-04643-y
👋🏼 Please don’t hesitate to reach out if you need pdfs of the articles.